Sensr’s approach: How we optimize production planning

Production planning in manufacturing is never simple. Every order, machine, and process comes with its own dependencies and constraints, from maintenance schedules and changeovers to shifting priorities and tight deadlines. Keeping everything synchronized can feel like an impossible task.
Much of this complexity is often managed by planners with hard-won experience who know the factory’s rhythms, bottlenecks, and unwritten rules by heart. But that knowledge isn’t always guaranteed. People change roles, retire, or simply can’t keep every scenario in mind as operations grow more complex.
That’s where Sensr comes in. By combining deep industry expertise, data-driven modeling, and mathematical optimization, we help manufacturers take control of their production planning and turn complexity into clarity.
Understanding how the factory really works
“The first step is always talking to the people on the floor.”
Lars Swijsen, Data Scientist at Sensr
Sensr starts every project by speaking with the people who know the operation best: operators, planners, process engineers, and production managers. The goal is to understand what’s truly happening on the shop floor.
We study how production flows from start to finish, examining how each product moves through its stages. That includes understanding the rules that guide daily work, bottlenecks that slow things down, how shifts and changeovers are organized, how maintenance windows are handled, and how priorities shift when demand changes.
This process reveals the logic that actually keeps the factory running. Every manufacturer has its own rhythm, habits, and unwritten rules. Understanding these allows us to build accurate models and optimization approaches that reflect how the operation actually works.
It’s not just about collecting data; it’s about capturing the full context of how the factory functions.
Defining what “optimal” really means
Optimization only works when you’re clear about what “optimal” actually looks like. For some manufacturers, it means focusing on speed and completing orders as quickly as possible. For others, the priority is efficiency, such as reducing changeovers, lowering energy use, or limiting overtime. And in some cases, the goal is stability and maintaining predictable schedules even when conditions shift.
What’s ideal for one factory can be completely wrong for another. Some aim to maximize utilization, while others intentionally build in downtime for maintenance or flexibility. At Sensr, we work closely with each client to define what “optimal” looks like for their specific operation.
“The one universal optimal plan doesn’t exist.
There’s only the plan that’s optimal for your operation.”
Lars Swijsen, Data Scientist at Sensr
Using data as the foundation
To turn production logic into a mathematical model, all available data about the factory’s operations needs to be collected, regardless of format, type, or completeness. This includes schedules, machine capacities, materials, and workflows, or any information that captures how production actually happens. What matters most isn’t perfect data, but understanding how each detail fits into the overall operation. Even incomplete or unconventional data can yield insights when the underlying logic is clear.
Building a mathematical model
With the rules and data in place, Sensr creates the heart of the solution: a mathematical model of the factory. Every element of production, from orders and production lines to deadlines, changeovers, and sequences, is captured through mathematical equations and constraints. The model then evaluates countless possibilities to identify the plan that best meets the factory’s goals.
These models are both transparent and flexible. Planners know why decisions are made and can adjust parameters as conditions change, whether that means introducing a new product, expanding capacity, or responding to an unexpected disruption. The goal is not to replace human expertise, but to enhance it, giving planners the tools to make faster, smarter, and more informed decisions.
Testing, learning, and continuous improvement
Once every rule, dependency, and exception has been captured and formalized in the model, Sensr begins an iterative testing process. We start with simulated data and then move to real production data. Testing often uncovers hidden dependencies and “unwritten rules” that factories follow intuitively but have never formally defined. Each insight leads to refinements, gradually shaping a model that mirrors how the factory truly operates.
Optimization is not a one-time project; it’s an ongoing cycle where human expertise and mathematical modeling work together. The model handles complex calculations and scenario analysis, while planners interpret results, manage exceptions, and make strategic decisions. Over time, this collaboration uncovers new efficiencies, adapts to changing priorities, and continually improves performance.
“You can’t replace years of experience,
but a good model handles the complex calculations so
planners can focus on what matters most.”
Lars Swijsen, Data Scientist at Sensr
A partnership in planning
At Sensr, production planning optimization is not a standard software implementation, it’s a partnership. Success depends on open communication, clear definitions, and shared understanding. By combining mathematics, data, and practical expertise, Sensr delivers solutions that not only plan smarter but also reveal how a factory truly operates.
Rather than replacing human expertise, our approach amplifies it. The model handles complex calculations, while planners make strategic decisions, respond to changes, and focus on what matters most. Together, we move from complexity to clarity, and from chaos to control..
Ready to explore what’s possible? Let’s discuss how Sensr’s approach could work for your operation and what results you can expect. Contact Sensr today.
